Social Media and Influencer Marketing in Japan
Background In order to reach a large amount of prospects for new businesses or clients willing to buy products and services newly launched, there is a need to put together …
Telework During Coronavirus Crisis: How Working Style is Changing in Japan
Background of Coronavirus Situation Early this year, a while after the outbreak of the novel coronavirus known as COVID-19, the world started to feel the impact of the deadly …
News Service: Press Release Distribution Service
Kartz Media Works will start to provide overseas customers press release distribution services. For customers considering doing PR and digital marketing towards the Japanese market, please feel free to use …
What does #Stay Home Look Like in Japan?
With COVID-19 affecting activities globally and with many countries under lockdown, people from around the world have taken to social media to convey their worries, show the conditions of their …
Kartz Media Works New Brand Logo
We renewed our logo on May 1, 2020. The theme of our new logo is “connection.” Striving to strengthen the connection between People and people People and media People and …
Thoughts on Japanese and Western Public Relations differences
In regards to some of the cultural differences between Japan and Overseas public relations (PR) there have been a few common points I came across while reading various articles (business, …
TARGET CUSTOMERS in JAPAN: Why You Need Japanese Millennials for a Successful Business
The concept of millennials in Japan The world trends have been changing recently so fast with new types of shoppers that are categorized as “Generation Y” or simply identified as …
Marketing Strategy: What to consider before putting together a plan to attract Japanese consumers
Japan is a beautiful place and known as the country of the rising sun. More and more foreign entrepreneurs have shown interest in investing in different areas from trading consumer …
Kartz’s PR Insight
Look for specific media that matches your product/service through the internet and develop media contacts with the staff working there. While television has influence toward the Japanese public, it is …
The Best Time and Day to Send Press Release in Japan
We often get asked questions such as: “Our press release is now complete and ready for distribution. All that is left to do is to decide a release date. Is …
