The Tokyo Stradivarius Festival 2018 is Asia’s first assembly of Stradivarius violins. Our goal was to secure broadcast, news, and music media coverage.


With the objective of maximizing coverage and overall awareness of the festival, we centered our strategy into 3 steps.

Hold a press conference to formally announce the festival
Media pitching for a free festival ticket giveaway as well as media interviews with event curators, etc.
Media invitations for press previews prior to the official event


600+ TV, newspaper, and web coverage
Number of festival goers broke the highest record in the event’s history